· Marketing operations
Repurpose a useful idea by changing the reader's task
Adapt existing material to another situation instead of simply cutting it into smaller pieces.
Articles from 2024
12 articles from Practical Growth.
· Marketing operations
Give a co-marketing project one shared facts sheet
Align the details before two organizations adapt the same announcement for different audiences.
· Content strategy
Give a resource page a selection rule
Make a useful collection by explaining why each reference belongs and who it helps.
· Content strategy
Separate a claim from the evidence beside it
Review marketing copy by asking what each important statement would require you to substantiate.
· Measurement
Averages can hide the pattern you need to understand
Look at the spread of observations before building a plan around a single summary.
· Content strategy
Create a brand glossary for the words customers must understand
Agree on important service terms without turning every sentence into prescribed brand language.
· Product communication
A product update should explain the changed task
Describe what a change enables and what existing customers may need to reconsider.
· Marketing operations
Choose one distribution route you can support consistently
Match the channel to the audience's situation and your team's capacity to maintain it.
· Content strategy
A form label needs to survive the first keystroke
Keep each field's purpose clear while someone is entering their information.
· Content strategy
Use fictional examples to illuminate a method honestly
Make teaching scenarios concrete while keeping them clearly separate from reported experience.
· Content strategy
A page title should distinguish the page next to it
Write titles that tell readers which specific page they are about to visit.
· Measurement
UTM names your future self can understand
A small naming convention for campaign links that stays readable after launch week.